As a web developer, you know the importance of having your website indexed by search engines such as Google and Bing. However, if you’re planning to target visitors from China, then it’s essential that you also look into the Chinese search engine Baidu.
- Use server-side rendering (SSR): this means that your app will render the content on the server before sending it to Baidu.
- Make sure any AJAX URLs are crawlable: make sure that any URLs you are using for AJAX requests are crawlable by Baidu.
- Use canonical tags: use canonical tags if possible, so Baidu knows which version of the page should be crawled and indexed.
- Pay attention to your page loading performance: making sure your page loads quickly will help give Baidu a better impression of how optimized your website is for their crawlers.
Considerations for Optimizing JS for Baidu
- Baidu does not support certain browser features, such as AJAX, so some content can be missed
- It supports up to two levels of iframes and one level of submit forms, so any website with deeper layers won’t be fully indexed
Optimizing JS for Baidu
Given these considerations, there are steps you can take to optimize your website if it is mainly JS based. These include:
- Checking for HTML code errors and making sure that the HTML source code is clean
- Avoiding excessive redirects
- Ensuring that all important page elements are visible before the page loads fully
- Writing your own custom code instead of relying on third party libraries
By taking these precautions into account, you should have no problem ensuring that Baidu can render your website properly.
In addition, optimizing for Baidu can make sure that your code is up-to-date and compliant with current web standards—helping to ensure compatibility with all browsers as well as mobile platforms. This means you can reach more people and maximize the impact of your content on a global scale.
Overall, optimizing a website for Baidu is key if you want to maximize the potential of your website in terms of visibility, speed and performance across different devices.
Another option is to use the AJAX Crawling Scheme developed by Google. This approach works by using specially formatted URL parameters which tell Baidu how to interpret your content so it can be crawled and indexed properly.
Finally, you can always use server-side rendering with Node.js or similar technologies to pre-render the page before sending it out to Baidu. This approach has the added benefit of being able to track user interactions in real time, which can be useful for analytics purposes too.
Ultimately it all comes down to what makes sense for your project, so decide which rendering solution works best for you based on your requirements and available resources!